Stumbling blocks of the joint game of sales and marketing

Sales and marketing stumbling blocks

Let's take a moment to think about how to solve these common stumbling blocks in sales and marketing.
There is a solution, of course, and Coaching people that harnessing artificial intelligence to support — to help and do these things for people.
When combined Human Coaching and efficiency of artificial intelligence, we can bridge the very points that otherwise remain halfway.

Examples of challenges:

  1. Monitoring and follow-up of customer communications
    One might send out one email or campaign, but not properly track who has reacted and how.
    → Further contact remains to be made.
  2. Updating customer profiles and buyer personas
    It's easy to get stuck in outdated assumptions and not check if customer needs have changed.
  3. Producing personal and relevant content
    Customers are being pushed for mass content that doesn't really resonate with their situation.
  4. Qualification and prioritization of leads
    All leads are treated in the same way, and there is no investment in the ones that are really the most promising.
  5. Collecting and utilizing customer feedback
    Feedback may be asked for, but it's not really being used to improve operations.
  6. Sales and marketing cooperation
    Data flow is not smooth and campaigns are not synchronized properly → customers receive conflicting messages.
  7. After-marketing and customer relationship maintenance
    Customers are not sufficiently contacted immediately after the transaction and will not be taken into account in the future.

💡 Many of these points are ones where AI can bring great improvement.
But only consciously investing in these weak runs This will make sales and marketing much smoother.

Lue lisää

Using artificial intelligence in growth-hungry companies — this is how you succeed

Artificial intelligence today is a mandatory tool if a company wants to grow. Yet many companies make the same mistakes, and AI projects fail. What needs to be done for AI to really help your business?

Telephone automation: Save time and grow your business

The platform combines telephone automation customer experience with your marketing tools, making it an ideal choice for clarifying and streamlining customer experience-related integrations to reduce work and increase sales.

Press Release: Rascal AI releases Content Intelligence v2.1. Artificial intelligence takes content production to the next level

Rascal AI has released Content Intelligence v2.1, a system that revolutionizes content production by combining strategic thinking, planning and automated production in one self-learning entity.