Media monitoring
Monitor your industry and capture ideas for content.
Monitor your industry and capture ideas for content.
Monitoring markets and trends can easily take hours, and good ideas often get lost in the noise. Rascal AI turns media monitoring from passive reading into direct fuel for your marketing.
You can curate the most important sources for your business—news sites, industry forums, and blogs—into one clear view.

When you find an interesting news story or an emerging trend in your feed, you can turn it into a finished LinkedIn post, blog article, or newsletter topic with a single click.
This process eliminates the delay between news and marketing response, allowing your company to weigh in on emerging trends as an expert before anyone else.
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At Iro, we thought about how to make marketing faster and smarter with limited resources. The answer is RascalAI. Rascal helps generate timely and punchy content while saving the team time. RascalAI uses our own data to ensure every message is spot on. This allows us to focus on what matters: conducting high-quality research for our clients. Getting started was fast, efficient, easy, and above all, incredibly fun!