Content strategy
Build your target audience, goals, and monthly content in a single view.
Build your target audience, goals, and monthly content in a single view.
Rascal AI integrates your target audience, goals, and brand Tone of Voice directly into your daily workspace. The platform ensures that every piece of text, post, and theme is based on your defined content pillars. This keeps your brand identity and messaging consistent month after month, without the need to check separate guideline documents.
At a glance, you can see the key priorities, core messages, and content pillars that support your search engine visibility for the coming month.
Once the strategy is reviewed and approved, the platform's AI tools automatically guide social media content, blogs, and newsletters in alignment with that plan.
We are building the future of sales and marketing automation with solid experience and passion.
Get to know the people behind the technology, and let’s find the best solutions for your company's growth together.
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At Iro, we thought about how to make marketing faster and smarter with limited resources. The answer is RascalAI. Rascal helps generate timely and punchy content while saving the team time. RascalAI uses our own data to ensure every message is spot on. This allows us to focus on what matters: conducting high-quality research for our clients. Getting started was fast, efficient, easy, and above all, incredibly fun!