Rascal AI · Features

Rascal CRM

Manage customer relationships and your sales pipeline with the help of AI.

One shared view

Master your customer relationships and sales pipeline

Contacts, conversation history, and next steps all in one place.

See the CRM in a demo

How it helps in your daily work

The salesperson picks up right where the conversation left off

AI call summaries and customer needs are saved. The salesperson can see what was discussed and what needs to be done next. The customer doesn't have to repeat themselves.

Data and leads generated from Rascal calls are compiled into the CRM. The team can continue follow-ups based on a shared conversation history.

Keep your sales pipeline clear and deals moving

See at a glance what stage each customer relationship is at, which leads need attention, and what your AI assistant has agreed upon with each contact. The system automatically groups, scores, and organizes customer data, ensuring your sales team always has the most up-to-date and accurate overview.

Decide as a team who will handle the next follow-up and how the sales opportunity will progress. A shared view helps keep track of next steps, even when things get busy.

Let’s look together at how this could work for you.

We will show you how Rascal CRM works in practice and answer your questions.

Book a free demo

Meet the Rascal team

We are building the future of sales and marketing automation with solid experience and passion.

Nuori mies mustassa puvussa ja valkoisessa paidassa seisoo kädet ristissä ja katsoo suoraan eteenpäin.
Henri Rantanen
CEO, Co-founder
Hymyilevä mies silmälaseissa ja kuviollisessa paidassa katsoo suoraan eteenpäin.
Mika Järvinen
Head of Sales, Co-founder
Mustavalkoinen kuva parrakkaasta, kaljusta miehestä, joka hymyilee kevyesti ja katsoo kameraan.
Sami Kiias
Head of Technology, Co-founder

The experts behind Rascal AI

Get to know the people behind the technology, and let’s find the best solutions for your company's growth together.

Trusted by expert firms

Supporting marketing, sales, and customer service, Rascal AI is a part of the daily operations of companies of all sizes.

What could an easier workday sound like?

In these examples, familiar challenges across various industries are given a voice. The scenarios and people are created to illustrate the use of the service.

Use case

“I had ideas on my phone and unfinished drafts on my computer. Now blogs and newsletters are all in the same place. I remember that feeling when I actually got one long-pending piece published. Yes. Not just another new plan, but something finished.”
Johanna, Marketing ManagerProfessional Services

Use case

“I was really skeptical about AI phone calls. I explicitly said I didn't want our customers put through a robot maze. Then I listened to how it was actually executed. Well, turns out even I can be wrong sometimes :) You can even check the call logs to see what happened. No need to just guess.”
Mikko, Sales DirectorConstruction

Use case

“I had conversations about the same property scattered across emails, notes, and phone calls. When I look at the account in Rascal CRM, I can easily see where things stand. That feeling when you don't have to say mid-call, 'Wait a second, let me look for it.'”
Niina, Leasing ManagerReal Estate

Use case

“Those monthly discussions with the Rascal team are the best part for me. We look at who we want to reach and what we'll do next. Goals and the month's topics get saved in the content strategy. Otherwise, I'd get excited about one thing on Monday and something completely different on Thursday.”
Antti, CEOExpert Services

Use case

“It was always the same story with the newsletter. We knew our products well, but writing the message was left to the last minute. Now I get the framework started with Rascal and check the offerings myself. Makes me want to try email marketing too. Lists and campaigns in one place sounds pretty good.”
Marko, Sales ManagerFood Wholesale

Use case

“I look forward to our monthly discussions. Last time we analyzed competitors' content and noticed a question that no one was really answering. People ask us that constantly in training sessions! We found a topic right there without having to force something new.”
Laura, Marketing DirectorEducation & Coaching

Use case

“One of our installers said there was nothing interesting to tell about his work. We chatted for fifteen minutes and found a ton of stuff. With Rascal's blog tool, we got the article started. The technician himself got excited when he read it. He immediately said we could get photos from his next job site, too.”
Minna, Marketing ManagerIndustrial Services

Use case

“I mostly remembered posts that received comments. When we looked at analytics across different channels, we bumped into completely different insights. One ordinary lunch post actually generated a lot of interest. Now those monthly discussions include a bit more than just my gut feeling.”
Jari, Commercial DirectorRestaurant Industry

Use case

“When writing product descriptions, I tend to get stuck in details myself. You can give the assistant the background info and ask for a suggestion on how to pitch it to a buyer. I don't use everything, but often there's one great sentence that helps me keep going.”
Ari, Product ManagerElectronics Component Trade

Use case

“I know that feeling when the next day's calendar is empty and you suddenly have to come up with a post. Now I schedule social media content in advance. It's a completely different feeling going home when tomorrow's message isn't waiting on me there.”
Emilia, Marketing DirectorBeauty Services

Use case

“Follow-up discussions for projects sometimes relied purely on my memory. Through the CRM sales pipeline, I can see much better what's in progress and what I need to return to. Next, I'd like to try if the assistant could help with meeting notes—they still tend to accumulate everywhere.”
Janne, Project ManagerConstruction Projects

Use case

“Hand me a phone and I can tell you exactly what to do. Put me in front of a blank document and I can't say a word. With Rascal's assistant, I can spill out my thoughts a bit messily and ask it to prompt me for more. That suits me much better than staring at a screen alone.”
Ville, CEOCoaching Services

Use case

“We get very different types of inquiries coming into sales. One person is comparing options, another needs a solution immediately. Lead categorization helps me figure out where to start. We still walk through technical questions with the customer directly—I don't want to cut corners there.”
Petri, Sales ManagerTechnical Equipment Sales

Use case

“We created a dedicated page for one property using Rascal Pages. It held all the essential information and a contact point without a huge web development project. For me, that was a relief. I didn't want to wait weeks just to start presenting the property.”
Sanna, Commercial DirectorProperty Services

Use case

“Things are happening constantly in our industry, but I don't have time to read everything. Media monitoring highlights topics we could address. Sometimes I get that 'Oh, customers are talking about this now too' feeling. Then we consider if we have something useful to say on it.”
Mari, Marketing ManagerEnergy

Use case

“We have no shortage of ideas—the shortage is knowing which ones to do first. In our content strategy, the target audience, goals, and monthly tasks are now aligned in one place. Turns out I also needed a place to leave a good idea waiting without it getting forgotten.”
Juha, CEODigital Services

Use case

“I was quite a loud opponent of AI phone calls. The guys certainly remembered it when I suggested trying it myself! When the shop is full of people and the phone rings, you start viewing things differently. Now I'm curious where else Rascal could help—onboarding, maybe?”
Teemu, Store ManagerMotor & Leisure Trade

Use case

“We needed a dedicated registration page for a training course. With Rascal Pages, we got to test building it. I like that you actually capture interested leads' contact details—instead of just watching how many people visited the page.”
Hanna, Commercial DirectorAdult Education

Use case

“A client's post sparked a conversation, and I was jumping from channel to channel checking comments. In the Engagement view, threads and external comments are brought together. It makes following up much easier—less risk of noticing a great question days late.”
Elina, Account ManagerMarketing Services

Use case

“Right before high season, image creation was a major bottleneck. In the Designer, image templates and carousel slides come together easily. I don't need a new brand look every time—often I just want the same familiar layout with updated products and details. That's enough.”
Olli, Sales DirectorSporting Goods Retail

Use case

“I used to think a social media post was done once it was live. Then someone would ask a question in the comments and it might get missed. The Engagement view gives me better control over those conversations. There could be a real customer need in there, not just another comment in the crowd.”
Tuomas, Customer Service ManagerTechnical Services

Use case

“We had inquiries that needed follow-ups, but they got buried under other tasks. In Rascal's lead tools, you can organize and classify them. For me, the most important thing is seeing where to continue the conversation. It feels terrible realizing after the fact that someone interested was left waiting.”
Pekka, Sales DirectorBuilding Technology

Use case

“Photos come in from job sites, but making posts out of them easily got pushed to the evening. In the Designer, I get templates and slides organized. A picture alone doesn't explain what was done—when I pair text and image together, the client gets a much clearer picture of progress.”
Sami, Project ManagerSports Facility Construction

Use case

“I was one of those who immediately said no to AI calls. When it comes to housing matters, you need to speak with a human. I still believe that. But after trying it, I started wondering if calls could help initiate contact and pass the info straight to the CRM. I don't have to decide everything at once.”
Katri, Commercial DirectorHousing Services

Use case

“I don't really know everything our customers read before reaching out. Media monitoring and competitors' content give clues about what people are currently thinking regarding housing. Sometimes I catch a topic we should explain much more clearly—like construction costs, for example.”
Riikka, Marketing ManagerHome Manufacturing

Use case

“One evening I opened my laptop to schedule the week's posts, only to realize they were already done! That was a pretty great moment. From Rascal's social view, I can see what's coming up without having to keep every single post in my head.”
Timo, CEOConstruction Services

Use case

“I sometimes get excited about something no one else cares about. Looking at analytics has been a healthy reality check. At the same time, I'd like to try email marketing where contacts, lists, and campaigns are all together. Let's see first if it fits our workflow.”
Päivi, Customer Service ManagerEnergy & Environmental Services

Use case

“We have products for different needs, but previously the same messages easily went out to everyone. Email marketing interests me because lists and contacts could be managed in the same place as campaigns. I don't want to send more emails to people just for the sake of sending them—there should be something in it for them.”
Aino, Marketing DirectorPet Supplies Retail